Our Team

Despite our diverse backgrounds and roles, we are all united by our unwavering passion, commitment, and drive to help our clients grow their businesses.

Our Team

Board of Directors

Simon Appleton

Partner
Joined: 2015
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External appointments: Consulate of the Republic of Korea Executive director - Korean Business Council Pakihi Valley Eastern Bridge Digital

Lewis O'Donnell

Partner
Joined: 2022
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External appointments: Hello Wellness Group, Pakihi Valley, Health Kiwi

Wayne Xu

Partner
Joined: 2022
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External appointments: RMPS International Logistics Health Kiwi Pakihi Valley
Our Team

Our leadership team

Find out more about our leadership management team.

Ada Wang

General Council
Joined: 2018
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Ada overseas the company’s legal practices throughout Asia. She plays an intricate part in ensuring EB Global clients are protected in Asia markets. She has practiced for 20 years. Wang has been provided professional legal services to Fortune 500 companies’ entities in China such as Heinz (China) co., LTD, Chinese state-owned enterprises groups in Guangdong

Peter Guy

Managing Director - Greater China
Joined: 2020
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Peter Guy oversees the company’s government relations, regional, cultural and regulatory affairs, and communications functions in China. Peter is a director of Eastern Bridge China which is a subsidiary company of Eastern Bridge Global and is a registered entity in China. ‍ Joining the company in May 2018, Peter’s corporate affairs career has spanned over 20 years across government and private sectors which also included the establishment of Jaguar Landrover in China.

Christian Subritzky

General Manager Pakihi Valley
Joined: 2022
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Christian oversees Pakihi Valley Limited which is Eastern Bridge Global owned. He is responsible for the management and regulatory affairs, and communications functions the business and advises on simulator primary industry businesses and products.

Wenhua Yang

Director of International Education
Joined: 2023
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Wenhua worked for China Daily, Citibank and BASF in Shanghai before migrating to New Zealand in 1998. For over a decade Wenhua worked as a senior policy analyst at the Ministry of Education, leading the development of the legislative and regulatory framework for NZ international education. During 2018 -2023 Wenhua served as the Regional Manager of Learning Hawke’s Bay – a regional body promoting international education, and joined Eastern Bridge Education in April 2023.

Cole Atkinson

Chief Technology Officer
Joined: 2019
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Cole joined Eastern Bridge in 2015 and has solid experience inartificial intelligence and machine learning. He has led and participated in the development and maintenance of projects, including Hongi.co.nz, and continuously integrates the latest technology into Hongi.co.nz and its new products, providing customers with more efficient and intelligent services.

Grow your career with us

It takes an global team, with a broad range of skills and experience, to produce and distribute some of New Zelalnds best brands to consumers around Asia.

 

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